Our Process

Using a more methodical approach to design requires a bit more time and commitment to the process, but the rewards are worth it. Many designers spend most of their time on the final deliverables and very little time on planning, which results in designs that may look good, but are weak and superficial. On the other hand, our process is reversed. The majority of our work is focused on research and strategy, which eliminates the uncertainty and reliance on pure creativity. Rather than picking colors and layouts at random or based on personal preferences, the path becomes obvious, the finished product takes less time to create, and the results speak for themselves.

Below are the steps we go through with each project:

Brands live and die by the clarity with which they are communicated.

Phase 1: Discover & Propose

We meet or chat on the phone in order to get to know each other better and discuss your business, goals, industry, and target audience. We assess the strengths of your current branding and marketing, and together we’ll envision where you’d like to be in the future.

We chat so that we can establish a thorough design brief

We put together a project proposal and quote

Once the proposal is approved, we collect a down payment

Phase 2: Research & Strategy

After the initial discovery meeting, we complete additional research to learn the ins and outs of your industry, get to know your customers, and analyze your competitors. Examining what they’re doing and how they’re doing it will allow us to create something unique and make your business stand out from the crowd.

Research your company, industry, competition, and audience

Core Strategy: 1. Define the Customer, 2. Prioritize Needs, 3. Define the Brand

Phase 3: Design & Develop

Once we have a deeper understanding of your business, audience, and peers, we use that knowledge to guide and inspire your design. With a solid plan in place, we translate the Core Strategy into your visual deliverables and bring your business to life through logos, business cards, websites, brochures, and more.

Rough sketches are created

Digital rendering(s) are done on the computer

Design Brand Identity Stylescapes

Phase 4: Present & Refine

Your new designs are unveiled! During our presentation, we’ll share the designs with you and explain the thought process behind them. While the first draft is often 95% of the way there, you’ll have the opportunity to share feedback so we can ensure the final solution is 100% in line with your goals.

We present the design concepts to you

If there are any revisions, those will be done

Phase 5: Launch & Support

After receiving your feedback and finalizing your design, it’s ready to be shared with the world. But, that’s not the end of our relationship. We will continue to be there to provide additional support and ensure that you have all the design tools and materials needed to be successful.

The final design is presented

Your remaining balance is paid

The final files/design product are delivered

Maintain with our Webcare Plan

Let’s get together.

If you like what you’ve seen and think we may be a good fit, let’s get started!